Social media strategy – content calendars, ads, community management.

I’ve been managing social media content calendars and online communities for large and small brands for more than 12 years, whether at an agency, client-side, or as an independent consultant. Check out some highlights here.

Content Calendars

From 2012 through 2016 – as BB&B’s Facebook page surpassed 1 million fans – I wrote monthly content calendars for the brand’s social channels that consistently met targets for engagement, reach and sweepstakes participation while also fulfilling seasonal inventory promotional needs:

Viral Content

In 2022, my tweet imagining a hypothetical meet-up between the subjects of two trending Netflix hits – The Tinder Swindler and Inventing Anna – went viral, garnering:

  • 498K+ impressions

  • 30.5K+ engagements

The tweet was featured in Buzzfeed and on popular meme accounts across Instagram and Facebook.